How ideas
persuade.
Metacritical analysis for the modern age. We dissect rhetoric, media, and culture through improvised commentary and rigorous receipt-checking.
Selected Work
Deep dives, autopsies, and technical explorations.
The Media Autopsy
Our signature format. 15 minutes. One artifact. We dismantle the claim, show the receipts, and offer a transferrable fix.
The Notebook
Thoughts that don't fit in a video. Essays on communication theory, quick rhetorical breakdowns, and updates from the lab.
How to Tell If a TED Talk Is Actually Teaching You
You finish watching. You feel smarter, inspired, maybe even moved. Two days later, you can't remember the main idea, let alone apply it.
Why Adding More Evidence Makes Your Point Weaker
You think five examples prove your case better than two. You're wrong. Every weak receipt you add lowers the average strength of your argument.
The Receipts Are In: Autopsying My Own Thesis Defense
I've spent months dissecting TED talks and viral videos. Time to turn the lens on myself and see where I left value on the table.
Read all notes on Substack →The Stack
We don't just talk; we build. The production pipeline leverages procedural generation and code-based animation to visualize complex ideas with mathematical precision.
Premiere Pro
Main Assembly & MOGRTS
Cavalry
Procedural Motion & Data Charts
Manim (Python)
Math Plots & Timeline Builds